Marketing Matters
From the Blog lahoreschoolofeconomics Mr. Omar Malik, General Manager Snacks, PepsiCo delivered a session to the MBA students of the Lahore School of Economics on Thursday, March 3, 2016. He focused on snacks, rather than on beverages, but highlighted important areas of marketing. At the outset, he said he was proud of PepsiCo because his company did things “the right way”. As an example, he cited the case of a company official who had warned the company that they should be paying more custom duty on some item – the company had been paying less due to an inadvertent error which had not been corrected by the government. The company agreed to pay more duty and even awarded a pride of performance prize to the employee. In addition to the above, the company emphasized diversity at all its levels and encouraged the emppakistanblogs.blogspot.comRead Full Post
Opportunity Landscape for Payments in Pakistan
From the Blog faisalkhan Introduction Pakistan, no doubt, has potential when it comes to banking & payments. The ecosystem is developing, the market segment is ripe, the population numbers are high, yet, when it comes to financial products for purposes of e-commerce or m-commerce, the uptake is low. In order to better educate myself and others, I’ve taken an… The post Opportunity Landscape for Payments in Pakistan appeared first on Faisal Khan. pakistanblogs.blogspot.comRead Full Post
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