Brand and Advertising Management
From the Blog lahoreschoolofeconomics Mr. Omer Khan, General Manager Snacks – PepsiCo visited the Lahore School of Economics to deliver a lecture on “Brand and Advertising Management” to the graduating MBA class on May 27, 2015. Mr. Malik explained how a brand is created and executed. Presentation started with four points of creating and sustaining a successful brand. “Quality, differentiation, profit, consumer preferences, right price, name, recognition, association, trust and innovation are all very important in order to make a brand successful and sustainable,” he said. The second half of the presentation was based on the brand journey of “ *Kurkuray*”. He talked about how the brand was launched and failed initially and the strategy the company adopted later to make the brand a great success for the company.pakistanblogs.blogspot.comRead Full Post
Why Starbucks will definitely go into the payments space.
From the Blog faisalkhan [image: Starbucks Mobile Payments] Starbucks Mobile Payments Starbucks is everyone’s favorite coffee shop (well nearly everyone’s.). What is even more fascinating about Starbucks is their mobile payment app. Starbucks mobile payment app, which is currently a closed-loop system, i.e. you can only use the app at Starbucks locations, is one of the most successful mobile payment apps, period. ------------------------------ [image: Starbucks Mobile Payments] ------------------------------ Some will argue Apple Pay and I would agree, but Apple Pay was a delayed entrant into the market, so I will not count that. Another reason not to include Apple Pay into the mix is because it works on Apple’s iPhones only. [image: Starbucks Mobile Payments]The Starbucks mobile payment app is helpipakistanblogs.blogspot.comRead Full Post
Secret Shoot
From the Blog pakistanimodelsSee pictures and read all about Secret Shoot: A blog post from Pakistani Hot Girl at http://pakistanihotgirl.blogspot.com/2009/12/secret-shoot.html. The largest Pakistani Models network of gossip and... To see pictures, click the headline above.pakistanblogs.blogspot.comRead Full Post
0 comments :
Post a Comment