The Week in Review #19: We Don’t Sell Saddles Here
From the Blog usmansheikh One of the success stories of 2014 was the meteoric rise of the business communication app called Slack. Countless of articles have been written about its exponential growth. This week, I stumbled upon a letter the founder had written to his team last year. What stood out in the post is the founders understanding of the customer need. On the surface it may seem like one of the hundreds of chat applications that are available. However, Slack was positioned as a tool to reduce the information overload plaguing companies across the world. This nuanced understanding of the problem is in my opinion why customers have signed up in droves. It shows the importance of positioning and marketing your product correctly. Too often entrepreneurs are busy talking about their features when tpakistanblogs.blogspot.comRead Full Post
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