Strong Eid Sales Confirm Nielsen's Consumer Confidence Data on Pakistan
From the Blog riazhaqEid and Ramzan sales, making up over 40% of annual revenue of retailers in Pakistan, are estimated to have jumped 10-15% this year, according to early data reported in the news media. Nielsen, a global provider of data on consumers, reports that Pakistan consumer confidence has held steady at 99 for two consecutive quarters. This compares favorably with consumer confidence figures which declined over the previous quarter in the overall Middle East/Africa region. Among the region, UAE led the way for Middle East/Africa consumer confidence with an index of 109, a decline of five points from first-quarter 2014. Egypt (81) reported a drop of six points compared to the first quarter. South Africa posted the only regional confidence increase, climbing three points to 85, and confidencpakistanblogs.blogspot.comRead Full Post
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