Pakistani Tech Veteran from OLX Joins Daraz as CMO
From the Blog propakistani Pakistan's digital revolution began when brands like OLX started marketing a digital product in an FMCG style game plan back in 2012 resulting in double digits growth YoY. This increased the over all category of digitally consumed products which helped other multinational players in recognizing Pakistan as a land of next big growth opportunity. On the fore front of this revolution of digital brand management is Pakistan's very own tech veteran, Ammar Hassan, who was the founding employee of OLX, helping them set up the brand in Pakistan. Working from home, under the title of "Consultant", the early days were challenging keeping in mind the digital landscape in Pakistan. We had a chance to speak to him about his journey so far. *You have come from a traditional background, how pakistanblogs.blogspot.comRead Full Post
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