Digital Marketing
From the Blog lahoreschoolofeconomics Mr. Monis Rahman, CEO Rozee.pk paid a visit to the Lahore School on 26th November 2018 to deliver a session on Digital Marketing to the MBA cohort. Monis briefed the class about how much change we have experienced in terms of usage of the internet over the last 15 years. In 2003, there were 2 million internet users; now there were 60 million. Now, access to the internet is primarily through the mobile phone. When Monis used to pitch internet usage to banks back then, senior executives used to bring to him printed emails and would laugh at his suggestion to put CVs online. Monis also briefed the class about his project SIMSIM which is a digital one-minute current account or an E-wallet which also offers inter-bank money transfer, help pay bills, do mobile top-ups, book movie andpakistanblogs.blogspot.comRead Full Post
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