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Brand Finance 2018: Brand Pakistan Value Jumps 15%

From the Blog riazhaqPakistan's brand value has jumped 15% to $196 billion in 2018, up from $171 billion in 2017, according to Brand Finance's Nations Brands Report 2018. The report ranks Pakistan at 51 among 100 nations ranked. It gives Pakistan an A brand rating on a scale from AAA+ to CCC-. It is remarkable that Pakistan's brand value has increased by double digits and the country still ranks smack in the middle of the 100 nations ranked in spite of a concerted western and Indian media campaign to destroy its image. Top 100 Most Valuable Nation Brands. Source: Brand Finance The brand value of a country is an attempt to quantify its national image in the global marketplace. It encourages inward investment, adds value to exports, and attracts foreign tourists, according to the report. Pakistan rankpakistanblogs.blogspot.comRead Full PostComments

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