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Pakistan Blogs - Aggregator and Blogging Network

The most comprehensive roundup of Pakistani blogs, bloggers and the Pakistan blogging community.
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Extensive coverage of Pakistani blogs, bloggers and the Pakistan blogging community.

Category Expansion and the Role of Advertising

From the Blog lahoreschoolofeconomics Mr. Ali Akbar, Head of Marketing Coca Cola Export Corporation delivered a session to the MBA class at the Lahore School of Economics on category expansion and the role of Advertising on April 26, 2017. During the session he made a fascinating presentation summarizing Coca Cola's latest advertising campaigns around coke and tea drinking. Contrary to popular assumptions, Ali exhibited the highest respect towards tea-drinkers and claimed that Coke would be happy if every tea drinker could switch 3% of his monthly intake to its cola drink. In addition to the above he made some very useful points. He was of the view that every marketer needed to take some risks. Only with risks came rewards. Of course these risks were calculated, backed by research and one had to convince many segpakistanblogs.blogspot.comRead Full PostComments

Sporting Gal

From the Blog pakistanimodelsFrom the blog Lahore Girls : Sporting Gal, (part of the Network) To see pictures, click the headline above.pakistanblogs.blogspot.comRead Full PostComments 7092412765345337515 Pakistani Blog Posts


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