Brand Management and Advertising
From the Blog lahoreschoolofeconomics “Advertising is not magic, there is science to it” On Thursday, June 05 2014, Mr. Asad Rizvi, Executive Director - Orient Mccann was invited to the Lahore School to deliver a lecture on “Brand management and Advertising” to the graduating MBA class. The speaker taked about integrated advertising and internal working of advertising agencies, client and agency relationship and ad making process. Mr. Rizvi said that more than $500 billion per year are spent on advertising worldwide. The internet share of advertising is expected to rise to 31% by 2016. He said that advertising meant to persuade, as it was an organized method of communicating information about a product or service which a company or an individual wanted to sell to the people. It was communication with a purppakistanblogs.blogspot.comRead Full Post
A self-imploding media
From the Blog mehmalThe recent media wars in Pakistan have once again exposed the myth of ‘freedom of media’ in the country. It all began with the attempt on the life of the country’s most famous anchorperson, Hamid Mir. The allegations made by Mir’s family against the ISI chief and the decision by Geo to repeatedly air them for the next few hours led to an unprecedented backlash against the country’s largest media group. One can have a debate on the merits and demerits of Geo’s coverage but since the Jang Group has already apologised for its “excessive, distressful and emotional” coverage, it would be an exercise in futility. The real, and more pertinent, debate should be about the way other media houses have dealt with the issue because the aftermath of Mir’s attack has left the Pakistani media pakistanblogs.blogspot.comRead Full Post
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