Gamer Channel Machinima Offers New Model for YouTube's Premium Strategy
From the Blog blog.converget - Gamer Channel Machinima Offers New Model for YouTube's Premium Strategy 18 May 2011 Entertainment , Technology Google Site Expected to Team Up With Big Partners to Produce Original Content. Machinima may just be the largest TV network you’ve never heard of — only it’s not technically on TV. Rather, Machinima is a YouTube channel and studio that caters to video gamers, offering up how-to clips, additional footage and user-generated films for Read the complete post at: Converge Weekly » . Read Full Post
Nike Shout: Game Day Social Installation
From the Blog blog.converget - Nike Shout: Game Day Social Installation 18 May 2011 Sports This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia byOgilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages Read the complete post at: Converge Weekly » . Read Full Post
Cadbury Share The Joy in New Zealand
From the Blog blog.converget - Cadbury Share The Joy in New Zealand 18 May 2011 Miscellaneous Cadbury New Zealand has spent six months collecting the sounds of joy from across New Zealand, and is now turning them into a Glass and a Half Full production with the help of singer Bobby McFerrin. "Share the Joy" is a project aiming to create a song made entirely out of New Zealand's sounds of Read the complete post at: Converge Weekly » . Read Full Post
Earth Hour: Web Cycle
From the Blog blog.converget - Earth Hour: Web Cycle 18 May 2011 Recreation , Technology As part of Earth Hour 2011, an awaresness campaign was created by Publicis Tel Aviv in Israel. They launched world's first website that works by pedaling a bike in real time. While riders pedal, the site was on the air, but in a moment of pause the site went dark. The activity was broadcasted on Read the complete post at: Converge Weekly » . Read Full Post
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