Sales and distribution of fast moving goods
From the Blog lahoreschoolofeconomics Khurram Javaid, Area Head of Brand Marketing South Asia Cluster, Pakistan Tobacco Company delivered a comprehensive session to participants of the Lahore School MBA Program on sales and distribution of fast moving goods. During his session he clarified various terms such as route to market, brand activation and customer management. The job of distribution in any context was to ensure that consumers were able to obtain a company's products at the right time, through the right channel, and with convenience. The product had to be available but also the distribution had to be both effective and efficient. He also explained what the role of a salesman was. A salesman was supposed to sell brands, capture orders, make sure brands were available, manage trade relationships, ensure propakistanblogs.blogspot.comRead Full Post
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