How to operate and build brands
From the Blog lahoreschoolofeconomics Mr. Usman Shahid, Brand Head, Pepsico, visited the Lahore School of Economics on June08, 2015 to deliver a lecture to the graduating MBA class. The topic of discussion was how to operate and build brands. After his past experiences and explaining the techniques used by PepsiCo and other FMCGs, Mr. Shahid shared the story of Mountain Dew. Mountain Dew had a unique positioning, one which differed from all the other brands in Pakistan. How it linked all its consumer touch points and its positioning. Mr. Usman stated that it was Mountain Dew’s effective brand building that had enabled it to compete with products that were over 50 years old. pakistanblogs.blogspot.comRead Full Post
Hussaini village still deprived of basic facilities
From the Blog pamirtimes[image: hussaini bridge]Ali Musofer One elected government has completed its tenure while the next one will soon resume its offices but the decades long miseries of the dwellers of Hussaini village remained unnoticed. Hussaini, a village in Gojal valley, 45 kms from Central Hunza and 132 kms from Gilgit, is one of the most unfortunate villages of Gilgit-Baltistan which is deprived of the very basic facilitates of life in this modern age. The people of this village face plenty of problems ranging from water shortage for irrigation and drinking to education, health, infrastructure and almost a 30 years long bridges dilemma, which connects the village with its other part, known as Zarabad (three times larger than Hussaini), parted by the Khunjrav River. The people of Hussaini are mopakistanblogs.blogspot.comRead Full Post
Shan Foods: celebrating the precious moments we share with our loved ones
From the Blog pakmediablog The recently launched Shan Foods Khushiyan Chakhlo TVC has taken social media by storm. The first of its kind from Shaan Foods shows how important moments are incomplete without sharing them with loved ones. Ogilvy & Mather is the creative agency behind this beautifully conceptualized TVC that shows two brothers living abroad, celebrating Eid without their mother […] Shan Foods: celebrating the precious moments we share with our loved ones is a post from: PakMediaBlog All Rights Reserved. This post Shan Foods: celebrating the precious moments we share with our loved ones is aggregated on PakMediaBlog. pakistanblogs.blogspot.comRead Full Post
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