Lahore School of Economics Delivers Another Executive Education Program
From the Blog lahoreschoolofeconomics The Lahore School of Economics, which recently launched Executive Education Programs for both the private and public sectors in Pakistan, delivered another successful two-day program for the senior management of Beaconhouse on March 31-April 1, 2014. The "Excellence in Marketing" program for Beaconhouse, focused on Creating Value, Communicating Value, Pricing and Forecasting of Demand. The cases and discussions included survey methodology, perceptual mapping, demand forecasting, segmenting, targeting and positioning and branding. The participants had to design and cost products and work on the problem of cannibalization of one brand by another. In another session, they did exercises on calculating the optimal prices in services industries, working with actual data. The spakistanblogs.blogspot.comRead Full Post
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