Pepsodent working on it's Hard Sell Approach through Soft Selling – Kids' Icon, Khan
From the Blog PakistanMediaBlog - Pepsodent working on it's Hard Sell Approach through Soft Selling – Kids' Icon, Khan 21 February 2012 � � Medical and Health It’s not quite strange to see the target audience of most of the brands being attracted to emotional attributes of a brand. However, for a brand that has been employing a hard sell approach, thereby talking about it’s functional attributes, getting a soft sell approach for a dual combination is something different. For example, having Read the complete post at: PakMedia . Read Full Post
NIB Solutions but Wrong Expressions
From the Blog PakistanMediaBlog - NIB Solutions but Wrong Expressions 21 February 2012 � � Recreation Recently, NIB Bank came up with an interesting campaign in a testimonial sort of a way, everything seemed to be almost perfect until this picture was sighted and yes, the line, ‘It’s time to find your solution’ is a good fit because the expressions are characteristic of a medical condition not financial if any. Something’s Read the complete post at: PakMedia . Read Full Post
India To Develop Next-generation Electronic Warfare System
From the Blog blogspot - India To Develop Next-generation Electronic Warfare System 21 February 2012 � � Business and Finance , Disasters , Environment , Recreation , Technology India plans to develop new-generation Electronic Warfare (EW) systems to be fitted on Unmanned Aerial Vehicles, aircraft and satellites that would help it see "deep inside enemy territories", a key defence research and development official said here on Tuesday. Chief Controller, Research and Development (Electronics and Computer Sciences), Defence Research and Development Organisation (DRDO), R Read the complete post at: ASIAN DEFENCE NEWS � . Read Full Post
Israeli Derby Missile to Arm Indian LCA Tejas Fighter Jets
From the Blog blogspot - Israeli Derby Missile to Arm Indian LCA Tejas Fighter Jets 21 February 2012 � � Politics , War Derby Missile LCA Tejas Fighter India's new Tejas fighter will be armed with Israel's Derby missile, according to an Indian website. The Derby is medium-range active-radar seeker air-to-air missile, that can hit targets at about 50 km. away. Missiles that can achieve this range are known by the acronym BVR – beyond visual range. Read the complete post at: ASIAN DEFENCE NEWS � . Read Full Post
Pakistan To Support Iran If Israel Attacks, Says Wajid
From the Blog blogspot - Pakistan To Support Iran If Israel Attacks, Says Wajid 21 February 2012 � � Politics Britain Wajid Shamsul Hassan Pakistan's High Commissioner to Britain Wajid Shamsul Hassan said that Pakistan would be left with no option but to support Iran if Israel attacks it. In an interview Hassan expressed his concerns over the United States' "Drone Wars" that have taken the lives of hundreds of innocent civilians in Pakistan. "We Read the complete post at: ASIAN DEFENCE NEWS � . Read Full Post
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